Just a quick blog post today, before a big one tomorrow, about the appearance of Stan advertisements on Channel 7 during the cricket coverage.
Stan is a streaming service co-owned by Channel 9 and Fairfax, who merged together a few years ago.
Accordingly, it is a little surprising to see a competitors streaming service appear on a rival network.
I think there may be a couple of possible reasons for it:
1) Stan have independently bought advertising time from Channel 7, who are happy to sell it to them as they don't really see them as an immediate rival in their marketplace.
2) This ad placement has been facilitated knowingly between the two companies, as they are both aware of the larger battles they face against online and streaming platforms. Accordingly, the ad may be some kind of in-kind ad placement, with Channel 7 assets placing ads on Channel 9 during the tennis (I don't watch enough tennis to know if this is happening or not).
This second outcome may have been pioneered by someone like Free TV Australia.
It also reminds me of a few years ago, when Channel 9 promos for the cricket were appearing on Foxtel.
This type of thing doesn't happen all that often, so it's interesting to note it when it does.
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