Wednesday, March 17, 2021

Participant Observations 17/3/21 - AFL Stats Survey

So last night while browsing twitter, I came across a link to a survey from the AFL, asking for information about the quality of the stats they provide.

I'm not a huge user of AFL stats, but I'm a huge user of the AFL, so I participated in the survey, which took about 15 minutes to complete, and looked mostly into my usage info, such how often I use stats, what types of stats I look at, and on what platforms.

However, what was also interesting were the open ended questions, where they asked for ideas for stats related services. It was kind of hinted at in one of the questions, but here is what I wrote:

  


I'm taking this as a sign that the AFL is looking at how they might be able to monetise user generated content more effectively, and hopefully bringing the ability to link stats to video.

This is actually something one of the participants in my research predicted might happen back in 2017 - that rather than watching a whole game, customised highlights will be sent to your phone that are generated by either another user or an AI algorithm.

I think this opens up some really good ideas, but I also wonder about the possible negative consequences. Like, what if I compile a list of a players clangers, and then share them online and they become viral?

I'm sure there might be ways to get around this, like not coding those instances, but nonetheless, it still indicates to me that the AFL are looking seriously at user generated content, and how to get a piece of it.




No comments: