Tuesday, September 5, 2017

Participant Observation 5/9/17 - Channel 9 Advertising on Foxtel??

A short post today, but something that struck me as unusual. Yesterday, I was watching the Fox Sports coverage of the cricket in Bangladesh, and I noticed a Channel 9 promo for the upcoming ashes tour.

What is a free to air station with a promo on Fox sports?

Are Channel 9 and Fox Sports in some type of rights sharing arrangement this summer, such as simulcast or replay rights? Was the promo limited only to Foxtel Now, where I was watching it? Does Channel 9 have a stake in Fox Sports, like they used to, or vice versa? Have Channel 9 just paid for an advertising spot on Fox Sports like any other advertiser? Has Cricket Australia been involved to try and promote the series after all the pay dispute nastiness?

These questions could be used in a formal interview with someone from Fox Sports or Channel 9 of CA?

Again, going on what was said to me the other day in an research interview with someone from subscription television about the relationship between broadcast partners, quite often these relationships are treated in reasonable spirit, and are less antagonistic than what I first imagined.

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Postscript: 17 September 2017

So I was later able to capture the Channel 9 promos on my mobile phone while watching the cricket:




My thought is that Channel 9 have paid for these spots, but it may also be some kind of in-kind promo placement to sweeten the relationship between 9 and Fox Sports ahead of cricket negotiations this summer, or as Fox Sports may sell-off it's AFL game to a free-to-air broadcaster.

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