http://www.redtorch.co/nfl-game-pass/
Aside from customer data, something that must have really grabbed the NFL’s attention was its declining TV audience. It’s no coincidence that the massive investment in OTT has come at a time when traditional viewership declined by more than 10% in the first few months of last year’s NFL campaign. Forbes concluded the League lost over 1m viewers per game.
This corresponds to the general decline in TV viewership: children spend more time online; more have tablets and smartphones, and most want to tune in to sports events only for the good bits. Like it or loathe it, the culture of sports consumption has changed.
The NFL is dealing specifically with this last issue by the introduction of ‘Game in 40’ – an improved feature that offers a downloadable, condensed version of the game, bringing fans only the best of the action. If you sometimes sigh at the length of NFL games when live action amounts to just 11 minutes, this feature might well entice you to give the sport another look.
This corresponds to a research participant saying they believed sports games would be broken down into 30-minute highlights packages and delivered on-demand after games.
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